A Deal Hunter’s Guide to Amazon Prime Big Deal Days (2026)
A Deal Hunter’s Guide to Amazon Prime Big Deal Days (2026). We pooled our collective expertise to get you prepared for the latest Amazon Prime Day Event, which is technically dubbed “Amazon Prime Big Deal Days” and will be on October 6 and October 7 this year.
What happened
Amazon Prime Day has a main sale in the summer and a secondary sale—called Prime Big Deal Days—in the fall. WIRED’s Reviews team is familiar with common shopping pitfalls, and we closely track the best Prime Big Deal Days prices. This year, Prime Big Deal Days will take place on Tuesday and Wednesday, October 6 and October 7. That's the official line: You need to be an Amazon Prime member to shop Amazon Prime Day deals.
The sheer volume of deals promoted by Amazon during sales like Prime Day is a blessing and a curse. Of course, I'm biased, but you can check out our ongoing deals coverage to find roundups of the best discounts available—during Prime Big Deal Days and beyond. Prime members can browse upcoming deals on Amazon's website and in the mobile app.
The wider picture
With the Amazon app (Android, iOS), you can set up personalized deal alerts to get notified when items you have searched for recently are on sale, but only if you're a Prime member. Skip to main contentSave this storySave this storyAmazon Prime Day events are some of the most confusing shopping occasions in existence: It’s not even a single “day" anymore. Table of ContentsAccordionItemContainerButtonWhen Is Amazon Prime Day? WIRED will cover the best deals from both Amazon and retailers that have competing sales.
Other major retailers like Best Buy, Target, and Walmart typically hold competing sales during Prime Days. The prices are often close to what Amazon is offering on the same products, and sometimes the competing sales match the Prime Day price exactly. WIRED covers legitimately good deals all year long, including during Prime Day. Amazon product pages now feature a Price History link to see up to 365 days of pricing history, though it may not always be accurate.
What has been reported
Lightning Deals are limited-time deals that Amazon runs for only a few hours. You may also be able to use Amazon's Alexa for Shopping AI assistant to set deal alerts. When Prime Day begins, take a look around to see whether they're on sale, and use the aforementioned practices to make sure it truly is a good deal. CommentsBack to topJoin the discussionCommentsBack to topYou Might Also LikeIn your inbox: Maxwell Zeff's dispatch on the business of AIWhy normal people aren’t using AI agentsBig Story: How data centers broke American politicsHackers stalked me by hijacking a cheap pink plastic watchSpecial edition: The WIRED guide to expanding your mindLouryn Strampe is a product writer and reviewer at WIRED covering deals, beauty, home goods, and gifts.
She’s written about Black Friday, Cyber Monday, Prime Day, and other shopping holidays since 2013, offering tips and tricks and sleuthing out fact-checked discounts for fun and for a living. Molly HigginsAdidas Promo Codes: Up to 40% Off in September 2026Save 15% or 30% with Adidas promo codes, plus explore Adidas deals for 40% off trendy sneakers. Harry RabinowitzTop Samsung Promo Codes: 20% Off in September 2026Save 30% or 10% with Samsung coupon codes, up to $1,000 on appliances, plus limited-time deals on the Galaxy Z Fold7, Flip7, and S25.
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What happens next
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The report has been compiled by The Daily Waves using information reported across wired.com, marketwatch.com, cnbc.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.