Meta expands subscription push with new AI-focused plans
Meta expands subscription push with new AI-focused plans. 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Close Image Credits:Samuel Boivin/NurPhoto (opens in a new window) / Getty Images Social Meta expands subscription push with new AI-focused plans Sarah Perez 10:05 AM PDT · September 15, 2026 Meta on Tuesday introduced a new subscription service called Meta One, offering expanded AI usage and other premium features across Facebook, Instagram, and WhatsApp.
What happened
Image Credits:Meta Meta is now broadening its ambitions with a new set of subscription plans, including those aimed at AI power users and others for businesses and creators. BNP Paribas forecasts Meta’s subscription push will add $13. The plans are meant to help Meta monetize its Muse AI models, following the tech giant’s 2025 $14. It also comes in the wake of Meta’s more recent addition of subscription tiers to its top social apps in March, which allow consumers to access extra features like profile customizations, super reactions, story insights, and more, for just a few dollars per month.
Image Credits:Meta Those plans, which include Instagram Plus ($3. Reached for comment, Meta declined to share the exact usage limits for the two plans, as they could vary by “country, surface and system conditions. ” The plans let subscribers use tools like Muse Image and Muse Video to generate pictures and videos, edit Instagram Stories with the AI-powered Restyle feature, and use voice effects and creative tools more often. Image Credits:Meta Meanwhile, businesses and creators can choose from several different plans: Essential ($14.
The wider picture
Image Credits:Meta Both Essential and Advanced plans introduce new features, too, including an enhanced profile that showcases the creator’s or business’ website, locations, and reviews. Image Credits:Meta Meta plans to later add more features and agent skills to help with things like end-to-end marketing, business operations, content creation, and optimization. The Expert and Max plans offer the highest levels of feature access and Meta Business Agent capacity. Image Credits:Meta The addition of the new plans, though somewhat confusing given all the various tiers, could serve to boost Meta’s top line and help recoup some of its AI investments.
TechAINewsMeta’s new One subscriptions put a price on social media and AIMeta One bundles start at $7. Shortly after launching its new do-everything AI assistant Muse, Meta’s launching subscription bundles that pair its standalone app subscriptions with extra AI usage. Meta says the “core experience” on its apps and Meta AI will still be free, and users can still get its subscriptions for Facebook, Instagram, and WhatsApp without a bundle. The Meta One subscriptions aimed at creators and businesses range from $14.
What has been reported
They also include Meta’s individual app subscriptions, along with perks like a bold follow button, a verified badge, higher rankings in search results, and monitoring for fake impersonation accounts:Essential ($14. These plans include our highest levels of feature access and Meta Business Agent capacity for teams managing at scale. Meta One bundles expanded access to the company’s AI tools with premium features across Facebook, Instagram and WhatsApp. The new plans let users access a number of AI tools, like those for creating and editing images and generating videos, as well as in-app tools like the AI-powered Restyle editing tool on Instagram.
99/mo), are already paying off for Meta, new data shows. 99/month Premium plans, both of which include the Facebook Plus, Instagram Plus, and WhatsApp Plus features. The primary selling point of these plans is expanded AI usage, with Premium offering more usage than Core, as its pricing indicates. Meta noted that the plan benefits, pricing, and availability may vary by region, app, and account.
What happens next
Essential offers tools to manage the creator’s or business’s presence; expanded access to the Meta Business Agent to respond to customers; a verified badge and channel on the WhatsApp Business App; and impersonation detection. Advanced offers more features, like the ability to schedule stories up to 30 days in advance; support for links in organic posts and reels; exportable analytics; deeper audience insights; support for team member access to the account; more linked devices; more business broadcast credits; and more Meta Business Agent responses.
It will also soon introduce Edits Plus to Meta One, a plan for its content-creation app Edits. S. users accounted for 32% of Instagram’s and 39% of Facebook’s revenue after the plans gained traction on September 9, which was roughly 10% above each app’s historical U. The plans also point to estimates suggesting further growth ahead. Topics AI, Apps, Meta, Social When you purchase through links in our articles, we may earn a small commission. BOOK NOW Most Popular Tesla says it will finally unveil the second-generation Roadster on October 1 Anthony Ha Revolut confirms customer data breach through fake government requests Jagmeet Singh OpenAI puts Pro subscriptions on hold due to Astra demand Sarah Perez Bending Spoons to buy collaboration tools maker Miro for $1.
The report has been compiled by The Daily Waves using information reported across techcrunch.com, theverge.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.