How to Watch the Apple September Event (2026)
How to Watch the Apple September Event (2026). Skip to main contentSave this storySave this storyAnother Apple event is almost here, though this one will likely feel a little different than the September events of lore.
What happened
Apple’s iPhone event will be held on September 9 at 10 am Pacific (1 pm Eastern), announced last week with the title “Surprise and Shine! ” If you tune into the livestream, expect the announcement of an iPhone 18 Pro, 18 Pro Max, and, if all the rumors and widely held analyst expectations are true, the first look at an Apple foldable device. Fallon/Bloomberg / Getty Images Hardware What we expect from the upcoming Apple launch Amanda Silberling 8:58 AM PDT · September 7, 2026 It’s finally happening — this week, we are (probably) about to see Apple’s first foldable iPhone, more than five years after Samsung launched its first foldable phone.
While Apple is usually tight-lipped about its product launches, there are always inevitable leaks, giving us insight into what we might see during the September 9 Apple event. Theresa Loconsolo 10:18 AM PDT · September 4, 2026 Loading the player… It’s officially the Ternus era at Apple. Apple’s annual hardware launch event may feel different as the company welcomes a new CEO alongside a folding iPhone. It’s the first Apple event since CEO Tim Cook’s departure, and might be the first time the public gets a taste of how the company’s new CEO, John Ternus, can slip into those shoes.
The event will be livestreamed on September 9 at 10 am Pacific (1 pm Eastern).
The wider picture
You can watch the stream right here on this page, or on Apple’s website and YouTube channel. Apple will also stream the event on its Apple TV devices and Apple TV+ streaming service. Since the Covid pandemic, Apple has eschewed live presentations, instead inviting media and employees to the Apple campus to watch prerecorded videos of all its product announcements. What to ExpectThanks to leaks from sources like Bloomberg, the event is widely expected to be the moment Apple finally announces its long-rumored foldable iPhone.
Apple is also expected to focus on premium products, chiefly the iPhone 18 Pro and iPhone Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4. Apple announced a new Mac Mini and Mac Studio at the end of August, but the company may debut new home products, a new iPad Mini, and new MacBooks during events in October. As for snagging devices right after Apple announces them this week, unconfirmed reports suggest the company will open iPhone preorders on September 12, a day later than it usually offers them, out of respect for the victims of 9/11.
Boone AshworthEverything Google Announced at Today’s Pixel 11 EventThe Pixel 11 smartphone lineup is here, alongside the Pixel Watch 5 and the all-new Pixel Tag.
What has been reported
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What happens next
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Apple’s annual iPhone release events are always interesting in one way or another, but this year’s presentation is one of the most anticipated in a while. We’ve heard leaks about the iPhone 18 Pro and Pro Max, but not much yet about the standard iPhone 18, which is predicted to arrive six months after the September event. There was an errorWatch every goal from the opening weekend of the Women's Super League 2026-27 season.
Tim Cook stepped down as CEO this week, handing the company to former hardware chief John Ternus, whose first memo promised a “huge launch next week” — timing that puts Apple’s next iPhone event on his desk before he’s even settled in.
The report has been compiled by The Daily Waves using information reported across wired.com, espn.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.