Apple says ‘Fold’ and competitors ask ‘how wide? ’
Apple says ‘Fold’ and competitors ask ‘how wide? ’. TechGadgetsReportApple says ‘Fold’ and competitors ask ‘how wide? ’Tomorrow’s launch of its first foldable iPhone proves Apple still calls the shots. by Dominic PrestonSep 8, 2026, 12:00 PM UTCNew Apple CEO John Ternus’ first hardware launch has already proved the company’s industry influence. | Image: The Verge / Getty ImagesTechGadgetsReportApple says ‘Fold’ and competitors ask ‘how wide? ’Tomorrow’s launch of its first foldable iPhone proves Apple still calls the shots. by Dominic PrestonSep 8, 2026, 12:00 PM UTCDominic Preston is a news editor with over a decade’s experience in journalism.
What happened
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Jennifer Pattison TuohySep 7Most PopularMost PopularLG TVs caught spying even when offline or on standbySix years later, Sony revisits its legendary XM4 headphonesApple says ‘Fold’ and competitors ask ‘how wide? ’DIY plug-in solar gains momentum in the USThe real reason your phone is getting more expensiveAdvertiser Content FromThis is the title for the native adMore in TechPusheen’s first game is coming to Apple ArcadeA word with a woman who’s trying to pull off a crossbody phone strapGoogle’s Atlas of the human genome could pave the way for new treatmentsMicrosoft breaks another patch Tuesday recordSteelSeries’ pro-grade, wireless Xbox controller sure is expensiveIntel CPUs are reportedly getting a 10 percent price hike in OctoberPusheen’s first game is coming to Apple ArcadeEmma RothTwo hours agoA word with a woman who’s trying to pull off a crossbody phone strapAllison Johnson2:04 PM UTCGoogle’s Atlas of the human genome could pave the way for new treatmentsRobert Hart2:00 PM UTCMicrosoft breaks another patch Tuesday recordTom Warren2:00 PM UTCSteelSeries’ pro-grade, wireless Xbox controller sure is expensiveCameron Faulkner2:00 PM UTCIntel CPUs are reportedly getting a 10 percent price hike in OctoberStevie Bonifield1:41 PM UTCAdvertiser Content FromThis is the title for the native adTop Stories12:00 PM UTCApple says ‘Fold’ and competitors ask ‘how wide? ’2:00 AM UTCPhone gaming is getting a huge graphics boost2:04 PM UTCA word with a woman who’s trying to pull off a crossbody phone strap2:00 PM UTCGoogle’s Atlas of the human genome could pave the way for new treatmentsNotifications DrawerSign in to see your notifications or create an account to join the conversation.
But leaks and rumors have consistently suggested that Apple will instead pair the release of its Pros with the first foldable iPhone, which is likely to be short, squat, and wide, about the size and shape of a passport. Photo: Dominic Preston / The VergeWe’ll never know for certain which manufacturer landed on the idea of a wide foldable first, but there is good reason to think it was Apple. Xiaomi is the latest manufacturer to release a short, wide foldable phone, in the week Apple is expected to do the same.
In this article1810-HKAAPLFollow your favorite stocksCREATE FREE ACCOUNTwatch nowVIDEO4:3604:36New foldable competitors to iPhone: Here's what to knowSquawk BoxHuawei and Xiaomi this week rolled out their latest foldable phones as the Chinese tech giants look to steal a lead on rival Apple, which is rumored to launch its first foldable iPhone on Wednesday. Apple’s folding iPhone is also expected to have a wider and shorter passport-style shape, and it’s likely to have a similar camera setup.
The wider picture
Popal says foldables are more durable and dependable now, arguing Apple is entering just as hardware anxieties have eased. According to Bloomberg’s Apple insider Mark Gurman, the foldable iPhone has a premium feel, fits nicely into a pocket, and opens up into a wide, iPad-like display. What to ExpectThanks to leaks from sources like Bloomberg, the event is widely expected to be the moment Apple finally announces its long-rumored foldable iPhone. Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung's Galaxy Fold initially went on sale. And while Apple might be a few years late to the party, the run-up to this launch proves that new CEO John Ternus has inherited a company that's as influential as it's ever been. […]
Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung’s Galaxy Fold initially went on sale. The company has reportedly been working on a foldable iPhone since at least 2017, with leakers tipping the smaller, wider form factor as early as February 2025. Samsung in particular has probably known of Apple’s plans for some time, since it’s reportedly the manufacturer of the foldable display panel inside the new iPhone.
Most manufacturers settled into producing phones in the same Flip and Fold form factors that Samsung established, and until Apple’s arrival, there had been little sign of change.
What has been reported
If anything, Android manufacturers had been moving away from this direction — early foldables from Oppo and Google were closer in shape to the new wide folds, though a little less extreme, but both manufacturers left those designs behind in order to conform to the norms established by Samsung. The Xiaomi 18 Fold is so far only out in China, but is the best-specced wide fold yet. Photo: Dominic Preston / The VergeAnd Apple entering the foldable market is important.
TechGadgetsIFA 2026Xiaomi’s wide foldable promises more power than Samsung’sA triple camera, big battery, and new Arm GPU make the 18 Fold a phone to be reckoned with. A triple camera, big battery, and new Arm GPU make the 18 Fold a phone to be reckoned with. by Dominic PrestonSep 8, 2026, 7:00 AM UTCPart OfIFA 2026: the biggest tech and gadget announcementssee all updates Dominic Preston is a news editor with over a decade’s experience in journalism.
Oppo remains the only company to have all-but eliminated the foldable crease, in its Find N6 foldable, and I’ll be fascinated to see how close Apple gets to matching that this week. Of course, that foldable market is about to change dramatically if Apple announces the foldable iPhone we’re all expecting it to tomorrow. 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Close Image Credits:Apple / Hardware How to watch Apple’s foldable iPhone announcement Amanda Silberling 10:46 AM PDT · September 8, 2026 Apple will host its annual iPhone event on Wednesday, September 9 at 10 AM PDT, and it’s expected to be a big one.
All signs point to Apple’s long-awaited entrance into the foldable smartphone market, finally shipping this kind of hardware about seven years after Samsung did.
What happens next
Aside from the foldable iPhone Ultra, Apple is also expected to announce the iPhone 18 Pro and iPhone 18 Pro Max models, for people who want an upgrade but don’t see the appeal of the foldable, or who don’t want to pay the rumored $2,000 price for the iPhone Ultra. Skip NavigationMarketsBusinessInvestingTechPolitics & PolicyVideoWatchlistInvesting ClubPROLivestreamMenuKey PointsXiaomi and Huawei launched new foldable smartphones ahead of Apple’s Wednesday event, where the company is rumored to unveil its first foldable iPhone.
Apple could ship 6 million foldable iPhones this year and capture 25% of the global foldable smartphone market, according to Counterpoint Research. Apple would face Samsung globally, which dominates the foldable market. Apple is holding an event on Wednesday, where it is rumored to be unveiling the first foldable iPhone, a major new product under new CEO John Ternus. "There is significant pent-up demand for a foldable iPhone within the Apple community," Neil Shah, partner at Counterpoint Research, told CNBC on Tuesday.
But in China, Apple will compete against a host of players, led by Huawei, which accounts for more than two-thirds of the foldable market in the country.
The report has been compiled by The Daily Waves using information reported across theverge.com, techcrunch.com, cnbc.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.