Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll
Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll. 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Close Image Credits:Daydream Apps Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll Lauren Forristal 10:00 AM PDT · September 14, 2026 Daydream, an AI-powered fashion discovery app, launched two new features on Monday to let iPhone users turn saved outfit photos into shoppable results and search for clothing and accessories through Siri, without opening the app.
What happened
The first feature uses Apple’s image-context capabilities, letting users shop from images already saved in their Photos app. The launch fits into Daydream’s broader bet on AI-powered fashion shopping. TechNewsAppleApple Home’s new security camera features cost as much as $60 a monthApple Intelligence upgrades to HomeKit Secure Video come with a steep cost. Apple Intelligence upgrades to HomeKit Secure Video come with a steep cost. by Jennifer Pattison TuohySep 14, 2026, 10:28 PM UTCNew Apple Intelligence features for HomeKit cameras start at $10 a month and go up to $60.
Apple Intelligence for Home brings AI-powered video summaries to HomeKit Secure Video, so you can get short text descriptions of who and what compatible security cameras saw, along with the clip. According to an Apple support page, to add Apple Intelligence to a second camera, you’ll have to pay $29. No word on whether you can add more than five cameras. (Recordings from HomeKit-connected cameras don’t count toward your storage quota. )RelatedApple’s smart home camera service is starting to impress meWhy Apple’s next computer should be for the smart homeCameras get an Apple Intelligence boost in Apple HomeThat’s way too expensive.
The wider picture
With the new pricing tier, I keep those benefits and now get Apple Intelligence on one camera. Thanks to the launch of iOS 27, Daydream's app now includes features that can turn saved outfit photos into shoppable results and search for products through Siri without opening the app. The new features were built using Apple’s iOS 27 developer tools, which officially rolled out today. Daydream analyzes the outfit in the image, identifies its individual pieces, and automatically surfaces shoppable matches and similar styles from Daydream’s catalog of roughly 3 million products.
Image Credits:Daydream That means a screenshot of an outfit found on Instagram or Pinterest could become the starting point for a shopping search. Image Credits:Daydream The company joins a growing number of AI shopping tools designed to rethink product discovery, such as big names like Google and Amazon, as well as some smaller players like Onton and Alta. “Most visual search tools don’t have the fashion category expertise, so they return results that don’t feel accurate, from brands that aren’t credible, or they link you to nonshoppable images,” she said.
“Expect us to keep going deeper into on-device intelligence and further into the everyday moments where people are already discovering things they want. ” Daydream’s app launched last year and touts that it has more than 1.
What has been reported
Topics AI, Apple Intelligence, Apps, Commerce, siri When you purchase through links in our articles, we may earn a small commission. It was only seven days ago that AI enthusiasts were cheerily toying with OpenAI’s newest model GPT-6 Astra which was marketed in part as a lifestyle tool to help people book tennis courts, run fashion companies and order takeaways. With the public release of iOS 27 and tvOS 27, Apple Home is getting an injection of Apple Intelligence — but you’ll have to pay more for it.
It also adds a new video search feature and the ability to stitch footage from multiple cameras into one clip, making it easier to keep an eye on what’s happening around your home without scrolling through footage. 95 a month for an Apple One Premier subscription) — and that’s just for one camera. But the cost for the Apple Intelligence features is a huge increase. I currently pay $40 a month for Apple One Premier, which includes 2TB of iCloud storage and gets me HomeKit Secure Video support for five cameras.
Amazon’s Ring and Google Nest charge around $20 a month for subscription tiers that include similar AI-powered features for their cameras, and both companies offer more features than Apple currently does.
What happens next
An iCloud Plus plan does include storage for photos, files, and device backups, and higher plans may get you higher limits for Siri AI and other Apple Intelligence features, but Apple hasn’t released any details about that. The change only applies if you want the new Apple Intelligence video features. But while Apple Intelligence feels like a significant improvement for Apple Home, at these prices, the value just isn’t there. To use either feature, you’ll need an iPhone running iOS 27 with Siri AI enabled, along with the Daydream app installed.
Daydream can break down the image into relevant items, such as a sweater, pants, shoes, or accessories, and match them with products available through its collection. If the exact item in the photo is still available, Daydream can match the image back to the retailer selling it. “I like this sweater but want it in red,” for example, is the kind of request Daydream can understand, Julie Bornstein, co-founder and CEO of Daydream, explained to TechCrunch.
The report has been compiled by The Daily Waves using information reported across techcrunch.com, theguardian.com, theverge.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.