Apple expected to unveil folding iPhone as new CEO takes center stage
Apple expected to unveil folding iPhone as new CEO takes center stage. Photograph: Adam Gray/Bloomberg via Getty ImagesApple expected to unveil folding iPhone as new CEO takes center stageThe new model will serve as the first big test for John Ternus, who took the role last weekAll eyes are on Apple’s annual fall announcement of new products this afternoon, where the company is expected to unveil the most significant change to the iPhone since the smartphone’s introduction in 2007.
What happened
The new model will serve as the first big test for John Ternus, who took the role last weekAll eyes are on Apple’s annual fall announcement of new products this afternoon, where the company is expected to unveil the most significant change to the iPhone since the smartphone’s introduction in 2007. Unlike previous iterations, the new iPhone is expected to fold, opening and closing like a passport to double its screen size. Continue reading. . .
" Apple’s folding iPhone, rumored to be called the iPhone Ultra, is expected to weigh between 230 and 241 grams (the iPhone 17 Pro Max weighs 233 grams), heftier than Samsung’s latest. Apple’s folding iPhone is also expected to have a wider and shorter passport-style shape, and it’s likely to have a similar camera setup. Luke LarsenThere May Not Be an iPhone 18 This YearApple is expected to announce several products at its September event next week—including a folding phone—but the iPhone 18 might not be among them.
Apple reportedly began testing prototypes of its folding iPhone display in early 2021 – though at the time there were no plans for its launch, according to a Bloomberg report. Apple is also expected to make several more routine announcements, including new iPhone 18 Pro and 18 Pro Max models. Though the foldable iPhone may take center stage Wednesday, demand for foldable phones makes up only a small sliver of overall mobile device sales.
The wider picture
The company is also expected to unveil new iterations of some of its other product offerings at its events and over the next few months, including updates to its Apple Watch and AirPods lines, according to Bloomberg, as well as its first-ever touchscreen MacBook. TechNewsAppleApple’s foldable ‘iPhone Duo’ will reportedly start at $2,000Apple might recycle the name from Microsoft’s dual-screen device for its first folding iPhone. Apple might recycle the name from Microsoft’s dual-screen device for its first folding iPhone. by Richard LawlerSep 9, 2026, 5:26 AM UTCImage: Cath Virginia / The VergeRichard Lawler is a senior editor following news across tech, culture, policy, and entertainment.
With only a few hours left until the first iPhone launch event since John Ternus took over as the CEO of Apple, Bloomberg reporter Mark Gurman says the name of the company’s long-rumored folding phone is the iPhone Duo. As the rumors have said, it’s expected to be able to run side-by-side iPhone apps, handle iPad-like multitasking, and support using the Apple Pencil as a stylus. Skip to main contentSave this storySave this storyOn the eve of Apple’s highly anticipated folding iPhone, Samsung isn’t feeling threatened.
What to ExpectThanks to leaks from sources like Bloomberg, the event is widely expected to be the moment Apple finally announces its long-rumored foldable iPhone. Apple is also expected to focus on premium products, chiefly the iPhone 18 Pro and iPhone Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4.
What has been reported
Unlike previous iterations, the new iPhone is expected to fold, opening and closing like a passport to double its screen size. Apple is expected to price the phone north of $2000, more than what some of its competitors charge for their foldable phones. Much remains unknown about Apple’s device, including its name, though it is rumored to be named either the iPhone Fold or the iPhone Ultra. Customers’ interest in standard iPhones, by contrast, remains high, as evidenced in Apple’s most recent robust earnings.
Ternus will take the stage as CEO for the first time and mark the beginning of his tenure as the head of Apple, replacing outgoing CEO Tim Cook. Thanks for everything you’ve all done to make it possible. ”Explore more on these topicsTechnologyiPhoneAppleSmartphonesCaliforniaComputingMobile phonesnewsShareReuse this contentMost viewedMost viewed A Folding iPhone TodayThe short version of what to expect: The folding variant of the iPhone should make its debut today. The word around Silicon Valley is that it’s expected to be named the iPhone Ultra and that it will likely cost more than $2,000.
What happens next
We’ll probably also see a Pro version iPhone today, and we can expect the folding iPhone and the Pro models to go on sale later in September. Also, delaying the next generation of cheaper iPhones—the 18, the 18e, and the Air—would give Apple an opportunity to promote its premium handsets more heavily. Both the new iPhones and the new Apple Watches will be getting some additional capabilities enabled by Siri AI, the newest version of Apple’s artificially intelligent assistant.
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When I asked what advice the company had for Apple ahead of its folding debut, Moon said, “The key to providing the highest customer value in this market is all about the weight of the device. Nabila Popal, senior research director at the International Data Corporation, says this niche market is stabilizing, and the upcoming iPhone is expected to help the category grow nearly 13 percent year over year—the only bit of growth in the smartphone market right now.
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The report has been compiled by The Daily Waves using information reported across theguardian.com, wired.com, theverge.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.