Apple’s foldable ‘iPhone Duo’ will reportedly start at $2,000
Apple’s foldable ‘iPhone Duo’ will reportedly start at $2,000. TechNewsAppleApple’s foldable ‘iPhone Duo’ will reportedly start at $2,000Apple might recycle the name from Microsoft’s dual-screen device for its first folding iPhone.
What happened
RelatedApple’s foldable ‘iPhone Duo’ will reportedly start at $2,000If you’ve been following the phone industry this year, that should sound a little familiar. Samsung in particular has probably known of Apple’s plans for some time, since it’s reportedly the manufacturer of the foldable display panel inside the new iPhone. With only a few hours left until the first iPhone launch event since John Ternus took over as the CEO of Apple, Bloomberg reporter Mark Gurman says the name of the company's long-rumored folding phone is the iPhone Duo. The midnight report suggests it will have a price starting at $2,000 for a model with […]
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Skip NavigationMarketsBusinessInvestingTechPolitics & PolicyVideoWatchlistInvesting ClubPROLivestreamMenuKey PointsXiaomi and Huawei launched new foldable smartphones ahead of Apple’s Wednesday event, where the company is rumored to unveil its first foldable iPhone. Apple could ship 6 million foldable iPhones this year and capture 25% of the global foldable smartphone market, according to Counterpoint Research. In this article1810-HKAAPLFollow your favorite stocksCREATE FREE ACCOUNTwatch nowVIDEO4:3604:36New foldable competitors to iPhone: Here's what to knowSquawk BoxHuawei and Xiaomi this week rolled out their latest foldable phones as the Chinese tech giants look to steal a lead on rival Apple, which is rumored to launch its first foldable iPhone on Wednesday.
The wider picture
Apple is holding an event on Wednesday, where it is rumored to be unveiling the first foldable iPhone, a major new product under new CEO John Ternus. "There is significant pent-up demand for a foldable iPhone within the Apple community," Neil Shah, partner at Counterpoint Research, told CNBC on Tuesday. 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Close Image Credits:Apple Hardware How to watch Apple’s foldable iPhone announcement Amanda Silberling 10:46 AM PDT · September 8, 2026 Apple will host its annual iPhone event on Wednesday, September 9 at 10 a. m.
Aside from the foldable iPhone Ultra, Apple is also expected to announce the iPhone 18 Pro and iPhone 18 Pro Max models, for people who want an upgrade but don’t see the appeal of the foldable, or who don’t want to pay the rumored $2,000 price for the iPhone Ultra. TechGadgetsReportApple says ‘Fold’ and competitors ask ‘How wide? ’Tomorrow’s launch of its first foldable iPhone proves Apple still calls the shots. by Dominic PrestonSep 8, 2026, 12:00 PM UTCNew Apple CEO John Ternus’ first hardware launch has already proved the company’s industry influence. | Image: The Verge / Getty ImagesTechGadgetsReportApple says ‘Fold’ and competitors ask ‘How wide? ’Tomorrow’s launch of its first foldable iPhone proves Apple still calls the shots. by Dominic PrestonSep 8, 2026, 12:00 PM UTCDominic Preston is a news editor with over a decade’s experience in journalism.
Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung’s Galaxy Fold initially went on sale. But leaks and rumors have consistently suggested that Apple will instead pair the release of its Pros with the first foldable iPhone, which is likely to be short, squat, and wide, about the size and shape of a passport. The company has reportedly been working on a foldable iPhone since at least 2017, with leakers tipping the smaller, wider form factor as early as February 2025.
What has been reported
Apple reportedly began testing prototypes of its folding iPhone display in early 2021 – though at the time there were no plans for its launch, according to a Bloomberg report. Leaks and rumors have left just about everyone expecting news about Pro-level iPhones and a long-awaited Apple foldable device. What to ExpectThanks to leaks from sources like Bloomberg, the event is widely expected to be the moment Apple finally announces its long-rumored foldable iPhone. Apple’s iPhone event will be held on September 9 at 10 am Pacific (1 pm Eastern), announced last week with the title “Surprise and Shine! ” If you tune into the livestream, expect the announcement of an iPhone 18 Pro, 18 Pro Max, and, if all the rumors and widely held analyst expectations are true, the first look at an Apple foldable device.
Apple might recycle the name from Microsoft’s dual-screen device for its first folding iPhone. by Richard LawlerSep 9, 2026, 5:26 AM UTCImage: Cath Virginia / The VergeRichard Lawler is a senior editor following news across tech, culture, policy, and entertainment. So far, the rumored foldable has been mostly referred to as the iPhone Ultra, while the Duo name would raise a title that Google used for one of its many ill-fated attempts at messaging and chat, and that Microsoft already applied to its own foldable devices, with the Surface Duo and Surface Duo 2.
RelatedApple says ‘Fold’ and competitors ask ‘How wide? ’What to expect at Apple’s September 9th launch eventMeanwhile, its starting price could make it more expensive than the cheapest versions of Google’s Pixel 11 Pro Fold and the Samsung Galaxy Z Fold 8, which start at $1,899, but lower than the Galaxy Z Fold 8 Ultra’s $2,099. As the rumors have said, it’s expected to be able to run side-by-side iPhone apps, handle iPad-like multitasking, and support using the Apple Pencil as a stylus.
What happens next
Apple would face Samsung globally, which dominates the foldable market. Some have switched, but they might come back if there is an amazing foldable iPhone. But in China, Apple will compete against a host of players, led by Huawei, which accounts for more than two-thirds of the foldable market in the country. "We will see lots of upgrades from the existing install base in China happening toward the foldable iPhone," Shah said. "They knew Apple was coming up with a foldable, so they're trying to get ahead and, more importantly, trying to make sure that when the Apple products hit the stores, their product is there so consumers can compare.
All signs point to Apple’s long-awaited entrance into the foldable smartphone market, finally shipping this kind of hardware about seven years after Samsung did. Topics Apple, Hardware, iPhone When you purchase through links in our articles, we may earn a small commission.
The report has been compiled by The Daily Waves using information reported across theverge.com, cnbc.com, techcrunch.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.