Meta bets on AI agent Muse to catch up in AI race

Meta bets on AI agent Muse to catch up in AI race. AINewsTechMeta bets on AI agent Muse to catch up in AI raceMeta drills down on ease of use and privacy options after spending billions overhauling its AI strategy.

What happened

RelatedMeta is paying $14 billion to catch up in the AI raceMeta is reentering the AI race with a new model called Muse SparkGiven their access to personal information and credentials like passwords and payment information, agents can naturally be a security and privacy nightmare. Meta is making another push to bring artificial intelligence to the masses with Muse, a personal assistant it says can put AI in the hands of virtually anyone. The product is the latest step in a multi-billion dollar strategy overhaul designed to revitalize the company's ailing position in the AI race and help it catch […]

“Muse is a first step: an agent that takes on more of the work so people can focus on what matters to them,” Meta said. Image: MetaWhile Meta is pitching Muse as “the world’s first personal AI agent built for everyone,” the product is, in fact, very similar to the growing array of AI assistants, teammates, and coworkers on offer from the company’s competitors. It has no visibility into passwords or payment methods, Meta says, and another AI agent, Sentinel, patrols the same virtual machine to ensure nothing Muse does can reach the internet without approval.

Skip to main contentSave this storySave this storyMeta announced Tuesday the release of Muse, a personal AI agent that people can message to automate digital tasks in a secure cloud environment, all while relying on security and privacy that the company says is “built into it” from the start. Meta says users of its AI glasses will soon be able to interact with its Muse agent as well.

The wider picture

Muse is Meta’s latest attempt to compete with viral AI agents such as OpenClaw and Instinct, which users can message with to automate digital tasks. Muse is a product of Meta Superintelligence Labs, the AI unit CEO Mark Zuckerberg formed roughly a year ago to catch up with OpenAI and Anthropic, offering some researchers eye-popping compensation packages to join. Meta claims in a blog post that anyone can use Muse out of the box, and that the product was designed “so there’s no learning curve. ” The company says users can prompt Muse in natural language, and the agent will work on its own to send emails, book travel, or even help sell a car on a user’s behalf.

Meta says Muse is the first AI agent covered by Link’s purchase protections for agents, which guarantees no-fee returns. Meta is late to release a personal agent, but it seems to be seeking to differentiate itself by focusing on security and privacy features for Muse. To get users to try out Muse—and allow the agent to be integrated with users’ third-party apps and services—Meta is attempting to convince people that they can trust the company to handle their data appropriately.

Singleton emphasizes that Muse Secure VM has already been extensively vetted, including by Meta’s human and agentic red teams as well as through the company’s private bug bounty. Skip NavigationMarketsBusinessInvestingTechPolitics & PolicyVideoWatchlistInvesting ClubPROLivestreamMenuKey PointsMeta unveiled its Muse personal agent app that comes in a free tier or a monthly subscription costing $20 or $100 depending on usage.

What has been reported

The personal agent follows other newer initiatives like the Muse Code AI agent for developers and various subscription plans that Meta has recently rolled out to generate new lines of business. "Meta is asking third-party security researchers to find vulnerabilities within the Muse personal agent through a so-called bug-bounty program that includes financial rewards if they discover certain issues. 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Close Image Credits:Meta AI Meta debuts its Muse AI agent.

The agent is powered by Meta’s AI model, Muse Spark, and ships with built-in connectors (pictured below) for several services, with plans to add more over time. Meta is making another push to bring artificial intelligence to the masses with Muse, a personal assistant it says can put AI in the hands of virtually anyone. The product is the latest step in a multi-billion-dollar strategy overhaul designed to revitalize the company’s ailing position in the AI race and help it catch up to rivals like OpenAI, Anthropic, and Google.

Muse is a “personal AI agent” designed to help out with everyday tasks and projects, like online shopping, sending emails, and planning a trip. Once given a goal, Meta says Muse can work on its own, opening a browser, filling out forms, and even negotiating on users’ behalf.

What happens next

For lengthy tasks, Meta says Muse will continue working in the background after users close the app, returning to users if something changes or if it requires approval for something, such as making a purchase. Muse will roll out in the US on iOS, Android, and muse. ai, with AI glasses “coming soon. ” The assistant will be free for most users, though Meta said there will be paid subscriptions “for people who want to do more. ” The company did not specify the nature and costs of these paid plans, nor outline what limits there are for free users.

Ease of use is where Meta hopes Muse will stand out from the crowd. “Anyone can use it out of the box, no technical experience required,” Meta claims, boasting that “there’s no learning curve. ” Communication is simple too, as easy as messaging the assistant through the Muse app or WhatsApp, one of Meta’s messaging platforms. Meta is similarly keen to emphasize Muse’s privacy and security features. With this in mind, Meta says people can opt out of their interactions being used to train Meta’s AI models (it’s not known whether this is on or off by default) and can instruct Muse to “forget” specific things it has learned about them.

To keep data, passwords, and other information secure, Muse runs on a virtual computer in the cloud designed to keep data safe and separate from other users’ agents.

The report has been compiled by The Daily Waves using information reported across theverge.com, wired.com, ai.meta.com, cnbc.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.