How to watch Apple’s foldable iPhone announcement

How to watch Apple’s foldable iPhone announcement. 25% off tickets now Back by popular demand: Save up to $300 on Disrupt Close Image Credits:Apple Hardware How to watch Apple’s foldable iPhone announcement Amanda Silberling 10:46 AM PDT · September 8, 2026 Apple will host its annual iPhone event on Wednesday, September 9 at 10 a. m.

What happened

Skip NavigationMarketsBusinessInvestingTechPolitics & PolicyVideoWatchlistInvesting ClubPROLivestreamMenuKey PointsXiaomi and Huawei launched new foldable smartphones ahead of Apple’s Wednesday event, where the company is rumored to unveil its first foldable iPhone. In this article1810-HKAAPLFollow your favorite stocksCREATE FREE ACCOUNTwatch nowVIDEO4:3604:36New foldable competitors to iPhone: Here's what to knowSquawk BoxHuawei and Xiaomi this week rolled out their latest foldable phones as the Chinese tech giants look to steal a lead on rival Apple, which is rumored to launch its first foldable iPhone on Wednesday.

Apple’s iPhone event will be held on September 9 at 10 am Pacific (1 pm Eastern), announced last week with the title “Surprise and Shine! ” If you tune into the livestream, expect the announcement of an iPhone 18 Pro, 18 Pro Max, and, if all the rumors and widely held analyst expectations are true, the first look at an Apple foldable device. Aside from the foldable iPhone Ultra, Apple is also expected to announce the iPhone 18 Pro and iPhone 18 Pro Max models, for people who want an upgrade but don’t see the appeal of the foldable, or who don’t want to pay the rumored $2,000 price for the iPhone Ultra.

Apple could ship 6 million foldable iPhones this year and capture 25% of the global foldable smartphone market, according to Counterpoint Research. Apple is holding an event on Wednesday, where it is rumored to be unveiling the first foldable iPhone, a major new product under new CEO John Ternus. "There is significant pent-up demand for a foldable iPhone within the Apple community," Neil Shah, partner at Counterpoint Research, told CNBC on Tuesday.

The wider picture

TechGadgetsReportApple says ‘Fold’ and competitors ask ‘How wide? ’Tomorrow’s launch of its first foldable iPhone proves Apple still calls the shots. by Dominic PrestonSep 8, 2026, 12:00 PM UTCNew Apple CEO John Ternus’ first hardware launch has already proved the company’s industry influence. | Image: The Verge / Getty ImagesTechGadgetsReportApple says ‘Fold’ and competitors ask ‘How wide? ’Tomorrow’s launch of its first foldable iPhone proves Apple still calls the shots. by Dominic PrestonSep 8, 2026, 12:00 PM UTCDominic Preston is a news editor with over a decade’s experience in journalism.

Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung’s Galaxy Fold initially went on sale. But leaks and rumors have consistently suggested that Apple will instead pair the release of its Pros with the first foldable iPhone, which is likely to be short, squat, and wide, about the size and shape of a passport. Samsung in particular has probably known of Apple’s plans for some time, since it’s reportedly the manufacturer of the foldable display panel inside the new iPhone.

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Fallon/Bloomberg / Getty Images Hardware What we expect from the upcoming Apple launch Amanda Silberling 8:58 AM PDT · September 7, 2026 It’s finally happening — this week, we are (probably) about to see Apple’s first foldable iPhone, more than five years after Samsung launched its first foldable phone. What we think we know so far about the foldable “iPhone Ultra” If Apple has made its consumers wait over half a decade for it to enter the foldable market, its first attempt had better be good — especially since reports indicate that the phone will cost more than $2,000.

According to Bloomberg’s Apple insider Mark Gurman, the foldable iPhone has a premium feel, fits nicely into a pocket, and opens up into a wide, iPad-like display.

What has been reported

Leaks and rumors have left just about everyone expecting news about Pro-level iPhones and a long-awaited Apple foldable device. Since the Covid pandemic, Apple has eschewed live presentations, instead inviting media and employees to the Apple campus to watch prerecorded videos of all its product announcements. What to ExpectThanks to leaks from sources like Bloomberg, the event is widely expected to be the moment Apple finally announces its long-rumored foldable iPhone. Apple is also expected to focus on premium products, chiefly the iPhone 18 Pro and iPhone Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4.

Apple's annual iPhone event will stream live on September 9 at 10 AM PDT, and we're expecting big news. All signs point to Apple’s long-awaited entrance into the foldable smartphone market, finally shipping this kind of hardware about seven years after Samsung did. You can also watch the livestream on Apple’s own events site. Apple may also release new hardware like an updated HomePod, camera-enabled AirPods, and new Apple Watches.

What happens next

With new Apple CEO John Ternus at the helm, this will be Apple’s first major product announcement since longtime CEO Tim Cook stepped down. Topics Apple, Hardware, iPhone When you purchase through links in our articles, we may earn a small commission. Apple would face Samsung globally, which dominates the foldable market. Some have switched, but they might come back if there is an amazing foldable iPhone. But in China, Apple will compete against a host of players, led by Huawei, which accounts for more than two-thirds of the foldable market in the country.

"We will see lots of upgrades from the existing install base in China happening toward the foldable iPhone," Shah said. "They knew Apple was coming up with a foldable, so they're trying to get ahead and, more importantly, trying to make sure that when the Apple products hit the stores, their product is there so consumers can compare.

The report has been compiled by The Daily Waves using information reported across techcrunch.com, cnbc.com, theverge.com. Details are presented according to the information available at the time of publication and may change as authorities, organisers or other relevant parties provide updates.